iPhone Commerical Song and a Few More Treats

By now, everyone out there has had a chance to see the commercials for Apple’s iPhone. And like any other well put together ad, it has things or songs that are memorable or standout and make you say “Hey, that’s from that commercial for…” Today I present to you Orba Squara’s “Perfect Timing (This Morning). While you may not be able to think of the song in your head before it starts, you’ll immediately recognize it once it plays. About halfway through, the vocals come in. I was initially torn on whether I liked vocals on this track or not. After two listens, I’m sold on it. Typically, when one hears a song clip or “snippet”, that is all they will like or be open to. I’ve heard plenty of people say things like “Oh, well I only like the part they play in the commercial or movie. I’m not into the rest of it as much.” If you work backwards you will get better results. Here’s how. Think of the song itself as a whole and play it in your head or out loud on your iPod or PC. Once you know the song well enough or have pretty clear expectations, then think of the commercial as only sampling the 30 seconds or so from it. It may or may not be your favorite sample in the end. Personally, lots of music gains emotion this way for me.

Enjoy some other songs from commercials that I have enjoyed over the past couple of years below.

• Teddybears feat. Iggy Pop – Punkrocker (MP3) | (Commercial) | (Music Video)
• Röyksopp – Remind Me (MP3) | (Commercial) | (Music Video)
• The Chemical Brothers feat. Q-Tip – Galvanize (MP3) | (Commercial) | (Music Video)
• Dirty Vegas – Days Go By (MP3) | (Commercial) | (Music Video)
• Telepopmusik – Breathe (MP3) | (Commercial) | (Music Video)

~ by Scott Webster on August 29, 2007.